Whole Foods Square One: Location, Hours, Prime Deals & More

With its blend of grocery aisles, a coffee bar, and a sushi counter, Whole Foods Square One in Mississauga blurs the line between supermarket and dining destination. This guide covers everything from entrance hours and Prime discount mechanics to why some locals are shopping elsewhere.

Store opened: 2017 ·
Location: 155 Square One Drive, Mississauga, Ontario ·
Amazon Prime discount: 10% off select items ·
Weekly sales flyer: Updated every Wednesday ·
In-store eateries: Cafe, prepared foods, juice bar ·
Parent company: Amazon (acquired 2017)

The table below summarizes six key details about the store.

Is Whole Foods owned by Amazon?

Yes, Whole Foods Market operates as a subsidiary of Amazon. The official store page for the Square One location is hosted on Amazon’s wholefoodsmarket.com domain, and Amazon’s own site lists Whole Foods as a flagship partner. The transition happened in August 2017 when Amazon acquired the chain for roughly $13.7 billion, according to Whole Foods Market (Amazon Benefits Page).

Who owns Whole Foods now?

• Amazon owns Whole Foods through its corporate structure. The Amazon – Whole Foods on Amazon page confirms the brand is a core part of Amazon’s grocery strategy.
• Jeff Bezos founded Amazon but does not personally own the grocery chain — it belongs to the company he founded.

When did Amazon buy Whole Foods?

• The acquisition closed on August 28, 2017 (CBS News).
• Amazon paid $42 per share in an all-cash deal.

Is Jeff Bezos the owner of Whole Foods?

• No. Bezos stepped down as Amazon CEO in 2021 and is no longer directly involved in retail operations. Whole Foods is owned by Amazon itself, not by Bezos personally.

The implication: ownership ties all store decisions to Amazon’s broader strategy, from pricing to labor practices.

How do you get a 10% discount at Whole Foods?

The discount is straightforward but requires a few steps. Amazon Prime members can save an extra 10% on already reduced sale items across the store. Here’s the exact process based on Whole Foods Market – Prime Benefits.

How to get 5% off at Whole Foods?

• Prime members who use the Amazon Prime Rewards Visa card earn 5% back on all Whole Foods purchases, according to Amazon (Prime Visa details).
• This is separate from the 10% storewide sale discount — you can combine both.

Amazon & Prime Benefits – Whole Foods Market

• Step 1: Download the Whole Foods Market app or open the Amazon app.
• Step 2: Look for yellow “Prime Member Deal” tags on products throughout the store.
• Step 3: At checkout, scan your Prime code from the app or enter your phone number.
• The 10% discount applies automatically to qualifying items (YouTube – How Prime Members Save).

Pay with Your In-Store Code

• You can also use the Whole Foods Market app to generate a one-time barcode that links to your Prime membership.
• Savings include $2 off a rotisserie chicken, BOGO 50% off sushi rolls, and other rotating deals.

The pattern: to maximize savings, sync your shopping with the Wednesday flyer updates.

Why are people boycotting Whole Foods?

Several waves of boycotts have targeted the chain since the Amazon acquisition. The reasons range from labor disputes to political donations by co-founder John Mackey to concerns about price increases under Amazon. The local impact on the Square One location is harder to measure, but national sentiment appears mixed (CBS News coverage of consumer backlash).

What are the main reasons for boycotts?

• Labor practices: Amazon’s warehouse conditions and anti-union stance have spilled over to Whole Foods reputation.
• Price increases: After the acquisition, some customers reported higher prices compared to local competitors.
• Political donations: Co-founder John Mackey supported political candidates that many shoppers disagree with.

Is the boycott specific to Square One or nationwide?

• It’s a national movement, but its intensity varies by region. In Mississauga, Reddit users have noted that the store remains busy, suggesting the boycott may not be deeply affecting foot traffic (YouTube – discussion on consumer behavior).
• No local boycott has been formally organized at Square One.

The catch: even boycotters may face limited organic alternatives in the area.

Confirmed facts vs. what’s still unclear

Confirmed facts

• Amazon acquired Whole Foods in 2017 (CBS News)
• Store operates 8 a.m. to 10 p.m. daily (Whole Foods Market)
• Prime members get 10% off select sale items (Whole Foods Market)
• Weekly sales flyer updates every Wednesday (Whole Foods Market)

What’s unclear

• Exact level of local impact from national boycotts
• Specific product availability at the cafe changes frequently
• Whether future store hours will reflect Amazon’s broader trends
• Whether the in-store sushi counter operates 24 hours (Medium confidence)

What shoppers are saying

“The hot bar is great — good variety for a lunch break. But the prices seem to creep up every visit.”

— TripAdvisor reviewer describing Whole Foods Market in Mississauga

“I still shop here because the produce is better than Walmart, but I feel guilty after reading about Amazon’s warehouse conditions.”

— Reddit user in r/mississauga discussing changes at Whole Foods Square One

For Mississauga shoppers who value organic convenience, the store remains a practical option. But the growing awareness of Amazon’s labor record and the lack of local competitor pricing pressure may push some to consider alternatives like Save-On-Foods or explore other mall options at Scarborough Town Centre. The choice ultimately comes down to whether the convenience and Prime discounts outweigh the ethical and cost trade-offs.

Frequently asked questions